#Setting up facebook shop how to#

It Allows You to Promote Products Directly Shoppers can tap it to choose from various articles, sizes and colors, and then proceed to payment - without leaving Instagram.Īnd after they place their first order, their information (name, email, billing information, and shipping address) is saved in Facebook’s database, allowing you to send them notifications about processing and delivery. Instagram’s new checkout feature further enhances the shopping experience. They can even save the product to come back to later by tapping the label icon on a product page – here’s an example from sunglasses brand Shwood : Plus, once they’re ready to purchase, they can visit the product page on your website with just one tap.

The solution? Don’t try to get them to come to you – take your store to them.Īn Instagram Shop removes friction from the purchasing process by making it easier for shoppers to browse your catalog, check prices, or learn more about a particular product. With so many businesses competing for attention, it can be extremely difficult to get customers to leave what they’re doing on social media and visit your store. It Reduces Friction and Makes Shopping Easier for Consumers Okay, so Instagram Shops work – but what exactly gives them such power? Here are three key reasons: 1. Shari Lott, founder and CEO of kids apparel brand Spearmint Love, said, “When we launched the feature, we experienced a 25 percent increase in traffic and an 8 percent increase in revenue attributable to shopping on Instagram.” A link to view the product on your websiteĪs mentioned, Instagram is fast becoming an ecommerce powerhouse.Instagram Shop product pages feature everything a user might want to know before purchasing an item, including: If you’re based in one of these markets, you can use the stickers with images, videos, highlights, and even swipe-ups. Product stickers are only available to businesses in certain countries. The image below shows a user viewing a Story, tapping a product sticker to get more information about the product, and then making a purchase. You can even promote your products in Instagram Stories You can tag up to five items per image or twenty items per carousel.Įvery time you tag an image with your products, that content will appear in an exclusive shopping feed on your Instagram business profile. Then, when users tap the photo, they can view the prices of the products featured and tap the product labels to view product pages. This adds a little shopping bag icon to your image. You can also tag Instagram Shop products in your posts in the same way you would tag a friend. This allows users visiting their profile to see all of their products without leaving the Instagram app. The image below features watch brand MVMT and shows the Instagram Shop tab in action. Let’s look at some examples of how Instagram Shops work. In turn, this allows you to promote your products directly to Instagram users through posts, Stories, in the Explore tab, and in a special Shop tab on your profile. Summary: Guide to Setting Up an Instagram ShopĪn Instagram Shop lets you integrate your product catalog with your Instagram profile. Leverage the Product Sticker Feature in Instagram Stories Step 6: Tag Your Products in Your Instagram Posts and StoriesĢ. Step 5: Confirm Which Facebook Shop to Add to Instagram Step 4: Wait for Your Account to Be Approved Step 3: Set Up the Instagram Sales Channel Step 2: Add your Product Catalog to your Facebook Shop Step 1: Meet The Eligibility Requirements and Lay the Groundwork

#Setting up facebook shop how to#

How to Start an Instagram Shop for Your Storeįacebook Shop Option 1: Create a Standalone Facebook Shopįacebook Shop Option 2: Sync Your Ecommerce Website to Your Facebook Page Expose Your Products to Users with a High Purchase Intent It Allows You to Promote Products Directlyģ. It Reduces Friction and Makes Shopping Easier for ConsumersĢ. 3 Key Benefits to Setting Up an Instagram Shopġ.